{
  "schemaVersion": 1,
  "brand": "BizlyUp",
  "slug": "bizlyup",
  "status": "User-selected new identity; precision-reviewed vector geometry.",
  "palette": {
    "primary": {
      "hex": "#E56824",
      "rgb": [
        229,
        104,
        36
      ],
      "cmykApprox": {
        "c": 0,
        "m": 55,
        "y": 84,
        "k": 10
      }
    },
    "secondary": {
      "hex": "#39A46B",
      "rgb": [
        57,
        164,
        107
      ],
      "cmykApprox": {
        "c": 65,
        "m": 0,
        "y": 35,
        "k": 36
      }
    },
    "ink": {
      "hex": "#19352D",
      "rgb": [
        25,
        53,
        45
      ],
      "cmykApprox": {
        "c": 53,
        "m": 0,
        "y": 15,
        "k": 79
      }
    },
    "paper": {
      "hex": "#FEF9F6",
      "rgb": [
        254,
        249,
        246
      ],
      "cmykApprox": {
        "c": 0,
        "m": 2,
        "y": 3,
        "k": 0
      }
    },
    "white": {
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ],
      "cmykApprox": {
        "c": 0,
        "m": 0,
        "y": 0,
        "k": 0
      }
    },
    "black": {
      "hex": "#111111",
      "rgb": [
        17,
        17,
        17
      ],
      "cmykApprox": {
        "c": 0,
        "m": 0,
        "y": 0,
        "k": 93
      }
    }
  },
  "colorSpace": "sRGB",
  "processCmykNote": "Unprofiled process-CMYK estimates for planning; use the chosen print profile when preparing press files.",
  "typography": {
    "style": "rounded",
    "family": "Arial Rounded MT Bold",
    "face": "Regular",
    "postScriptName": "ArialRoundedMTBold",
    "weight": 700,
    "logoOutlined": true,
    "note": "Logo lettering is exact outlined artwork. Bundled display/body companion fonts and licences are documented in fonts.json; preserve logo paths."
  },
  "spacing": {
    "unitAt128SymbolPx": 16,
    "clearSpaceUnits": 1,
    "clearSpaceRatio": 0.125,
    "measurement": {
      "symbolUnitPx": 16,
      "horizontalSymbolCanvasPx": 96,
      "horizontalUnitPx": 12,
      "horizontalArtworkBounds": [
        11.5,
        14.5,
        312.25,
        88.0
      ],
      "boundSources": [
        "256px raster-alpha symbol measurement mapped to the 128px symbol canvas",
        "Exact outlined font glyph bounds"
      ],
      "diagramFile": "variants/clear-space.svg"
    }
  },
  "minimumSizes": {
    "horizontalPx": 144,
    "stackedPx": 96,
    "wordmarkPx": 80,
    "symbolPx": 32,
    "avatarPx": 48
  },
  "minimumSizeMethod": "Digital widths are rounded up to retain a 32px symbol or 12px visible outlined lettering; symbol minimum is 32px and avatar minimum 48px. Long stacked names retain their original outlined wordmark on one line.",
  "shapePrinciples": [
    "A growing business foundation builds through three connected terraces.",
    "Preserve the original symbol silhouette, relative proportions and transparent knockout spaces.",
    "Scale uniformly; keep the wordmark paths and mark-to-type relationship intact."
  ],
  "patternPrinciples": [
    "Use the concept-specific supporting geometry documented in identity-direction.json.",
    "Keep its construction, spacing and palette consistent across applications.",
    "Keep patterns outside protected logo and text areas; preserve readable contrast."
  ],
  "contrastRecommendations": [
    {
      "foreground": "ink",
      "background": "white",
      "ratio": 13.22,
      "normalTextAA": true,
      "largeTextAA": true,
      "graphicsAA": true,
      "recommendation": "Suitable for body text."
    },
    {
      "foreground": "primary",
      "background": "white",
      "ratio": 3.314,
      "normalTextAA": false,
      "largeTextAA": true,
      "graphicsAA": true,
      "recommendation": "Use for large text or graphical elements; use ink for body copy."
    },
    {
      "foreground": "secondary",
      "background": "white",
      "ratio": 3.136,
      "normalTextAA": false,
      "largeTextAA": true,
      "graphicsAA": true,
      "recommendation": "Use for large text or graphical elements; use ink for body copy."
    },
    {
      "foreground": "white",
      "background": "primary",
      "ratio": 3.314,
      "normalTextAA": false,
      "largeTextAA": true,
      "graphicsAA": true,
      "recommendation": "Use for large text or graphical elements; use ink for body copy."
    },
    {
      "foreground": "white",
      "background": "secondary",
      "ratio": 3.136,
      "normalTextAA": false,
      "largeTextAA": true,
      "graphicsAA": true,
      "recommendation": "Use for large text or graphical elements; use ink for body copy."
    },
    {
      "foreground": "white",
      "background": "ink",
      "ratio": 13.22,
      "normalTextAA": true,
      "largeTextAA": true,
      "graphicsAA": true,
      "recommendation": "Suitable for body text."
    },
    {
      "foreground": "primary",
      "background": "paper",
      "ratio": 3.171,
      "normalTextAA": false,
      "largeTextAA": true,
      "graphicsAA": true,
      "recommendation": "Use for large text or graphical elements; use ink for body copy."
    },
    {
      "foreground": "secondary",
      "background": "paper",
      "ratio": 3.001,
      "normalTextAA": false,
      "largeTextAA": true,
      "graphicsAA": true,
      "recommendation": "Use for large text or graphical elements; use ink for body copy."
    }
  ],
  "reverseColor": {
    "intendedBackground": "#19352D",
    "palette": {
      "primary": "#E56824",
      "secondary": "#39A46B",
      "ink": "#6A7D77"
    },
    "wordmark": "#FFFFFF",
    "changes": [
      {
        "channel": "ink",
        "original": "#19352D",
        "adjusted": "#6A7D77",
        "background": "#19352D",
        "contrastBefore": 1.0,
        "contrastAfter": 3.03,
        "method": "White tint of original sRGB color until graphical contrast is at least 3:1."
      }
    ],
    "graphicsContrastTarget": 3.0,
    "note": "Only the reverse-color symbol palette changes for dark visibility; geometry and the original color treatment stay exact."
  },
  "avatar": {
    "canvasPx": 512,
    "maximumArtworkExtentPx": 328,
    "safeSquareRatio": 0.640625,
    "centredOn": "Measured visible symbol bounds",
    "minimumDisplayPx": 48
  },
  "variantIndex": "variants/index.json",
  "clearSpaceDiagram": "variants/clear-space.svg",
  "identitySelection": "new",
  "sourceFormat": "native-vector",
  "marketingTypography": {
    "display": {
      "family": "Nunito",
      "files": [
        "fonts/nunito/Nunito-Italic[wght].ttf",
        "fonts/nunito/Nunito[wght].ttf"
      ],
      "licenseFile": "fonts/nunito/OFL.txt",
      "weights": {
        "headline": 700,
        "subheading": 600
      }
    },
    "body": {
      "family": "Source Sans 3",
      "files": [
        "fonts/sourcesans3/SourceSans3[wght].ttf",
        "fonts/sourcesans3/SourceSans3-Italic[wght].ttf"
      ],
      "licenseFile": "fonts/sourcesans3/OFL.txt",
      "weights": {
        "body": 400,
        "label": 600
      }
    },
    "logoLettering": "Preserve supplied outlined artwork; do not retype the logo."
  },
  "sourceGaps": []
}